We were honored to support Master of Shapes in bringing the SAP Ice Cream Experience to life. This ambitious 8,000 sq. ft. interactive installation showcased the entire ice cream supply chain, from farm-sourced ingredients to live production (with on-site tasting!), delivery logistics, and store shelves.

The creative concept and design were expertly crafted by Master of Shapes. Our role was to provide the networking and engineering expertise that powered the installation’s interactive elements, including working robots and conveyor belts, ensuring everything operated seamlessly.

Creative Direction - Adam Amaral
Experiential Design - Curime Batliner
Programming - Rob Meza
Production and Build - VTProDesign
Content- Kommune No Slate
Network and Systems Engineering - Matterform, Inc.